Top 10 company research tools to get quality data

Published On:
January 26, 2024

Advanced company research tool interface highlighting predictive analytics features
  1. DataGenie
  2. Hunter
  3. SalesQL
  4. Skrapp
  5. Voila Norbert
  7. GetProspect
  8. Find That Email
  9. Find That Lead
  10. Lusha
  11. Summing up

Boosting B2B sales hinges on access to extensive company data. Company research tools become invaluable without the ability to research each business individually. These tools are designed to gather crucial contact information and detailed data about companies, providing insights into their operations and requirements. This level of understanding enables precise audience segmentation and more effective sales pitches. The key to accelerating sales lies in the ability to customize your approach based on a company’s specific needs. This guide will showcase top-notch market research tools, helping you identify the perfect tool for your business needs.

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What are company research tools?

Company research tools are specialized software designed to provide detailed information about businesses. These tools serve as a critical resource for B2B companies, offering access to data that ranges from basic contact details to in-depth analysis of a company’s structure, financial health, and market positioning. They are essential for understanding potential clients or competitors in depth.

These tools give businesses insights into various aspects such as company size, revenue, employee count, industry trends, and technological usage. This information is crucial for crafting targeted marketing strategies, developing compelling sales pitches, and making informed decisions. Company research tools are not just data repositories; they are intelligence platforms that aid in identifying new opportunities, assessing market dynamics, and building robust business strategies. With the right tool, businesses can streamline their research process, saving time and resources while enhancing the accuracy of their market understanding.

Setting the right budget for company research tools

When investing in company research tools, the key is to balance cost with functionality. For small to medium businesses, affordability is crucial. Look for tools that provide essential information, like company profiles and contact data, without breaking the bank. These solutions typically range from a few hundred to a couple thousand dollars annually.

Larger companies with broader needs may need more robust tools, offering detailed analytics and extensive integration options. While these can be more expensive, with prices potentially reaching the tens of thousands annually, the depth of insight they offer can be invaluable for making strategic decisions.

It’s also worth considering the tool’s scalability – as your business grows, your needs will change. Opt for a solution that offers flexibility and can grow with your business, preventing the need for a future overhaul of your research tools.

The optimal budget aligns with your company’s needs and growth plans. It’s an investment in better understanding your market and competitors, paving the way for informed and strategic business moves.

Key features to consider in selecting company research tools

Selecting the ideal company research tool requires understanding critical functionalities that significantly impact your business intelligence processes. Here are essential features to prioritize:

  1. Extensive data scope: Opt for a tool that offers a broad spectrum of data, covering everything from financials and industry insights to employee details and market trends.
  2. Up-to-date information: Access to current data is essential. Choose tools that provide real-time updates, ensuring you work with the latest information.
  3. Refined search and filtering: Effective tools should allow you to target specific sectors, company sizes, and geographic areas, aiding in pinpointing relevant prospects.
  4. Seamless integration: A promising tool should easily integrate with existing systems like CRMs to streamline processes and enhance efficiency.
  5. Accuracy and trustworthiness of data: Data reliability is crucial. Ensure the tool you choose is known for its accuracy.
  6. Ease of use: A user-friendly interface ensures quicker adaptation by your team and maximizes the tool’s utility.
  7. Custom reports and analytics: The ability to tailor reports and analytics lets you focus on data most pertinent to your business objectives.
  8. Support and training: Access to robust customer support and training resources is vital for getting the most out of the tool.
  9. Value for money: Weigh the tool’s features against cost to ensure it delivers good value and aligns with your budget parameters.

By focusing on these aspects, you can select a company research tool that meets your current needs and supports your broader business strategy.

1.DataGenie company research tool

DataGenie stands out for its broad international coverage, making it a vital tool for businesses looking to engage with global markets. Its Prospecting Platform allows users to perform detailed searches across a vast database, featuring over 100 million business emails and information from 15 million companies globally.

Essential features of DataGenie's company research tool

  • Wide-ranging database: DataGenie’s database covers a multitude of industries and regions, enabling users to pinpoint companies and contacts in various markets, including EMEA, NAM, APAC, and beyond.
  • Detailed B2B contact data: Access extensive B2B prospect details such as emails and direct phone numbers, connecting you directly with key decision-makers.
  • Employee research and networking: DataGenie facilitates research on company employees, allowing users to view their coworkers and identify relevant decision-makers in other departments. This feature is crucial for understanding the organizational structure and finding the right contacts within a company.
  • Up-to-date information with AI: Utilizing AI and machine learning, DataGenie guarantees the most recent and accurate data, keeping you informed with the latest information.
  • Effortless CRM compatibility: The platform integrates smoothly with popular CRM systems, streamlining prospect data management and reducing administrative tasks. This feature allows for quick bulk exporting of contacts, enhancing efficiency in the sales process.

Critical research filters in DataGenie

  • Company size: Choose from a range of company sizes, from self-employed individuals to businesses with over 10,000 employees.
  • Revenue range: Filter companies based on their revenue.
  • Business type: Search for specific business structures, such as non-profit or privately-held companies.
  • Industry filters: Select or exclude companies based on industry types, with options to narrow down using specific SIC, ISIC, or NAICS codes.
  • Geographical location: Search for companies based on their presence in specific regions, countries, states/counties, cities, and zip codes, including headquarters locations.
  • Downloadable data: Export company information conveniently in CSV format for further analysis and use.

2.DataGenie's browser extension: Enhancing linkedin and company website research

DataGenie’s browser extension is a powerful tool that works seamlessly with LinkedIn and various company websites. It’s essential for in-depth research on company employees, allowing users to explore coworker networks and pinpoint key decision-makers across different departments. This functionality is particularly beneficial for executing multithreading strategies in sales and expanding your presence in new markets.

Essential features of of DataGenie's browser extension

  • Comprehensive company website analysis: Access and view detailed information about target companies and their employees directly from their websites.
  • LinkedIn prospecting enhancement: The extension supercharges LinkedIn profiles with actionable data, making prospecting more efficient and effective.
  • Enrichment of LinkedIn sales navigator lists: Enhance your Sales Navigator lists with additional, valuable information for a more targeted approach.
  • Multithreading approach for prospects: View and analyze prospects and their coworkers, facilitating a multithreading strategy that can lead to more successful deal closures.
  • Seamless integration with CRM and sales tools: Thanks to advanced integrations with Outreach and Salesforce, sales representatives can enrich their existing data effortlessly without leaving their CRM or sales engagement tools. This integration streamlines the sales process, saving time and increasing productivity.

Additional features and benefits

  • Real-time data access: Get instant access to the latest information about prospects and companies while browsing LinkedIn or company websites.
  • Easy data export: Conveniently export relevant data to your CRM or other sales tools, enhancing your database with minimal effort.
  • User-friendly interface: The extension is designed for ease of use, ensuring a smooth experience even for those new to such tools.
  • Customizable filters: Tailor your research and prospecting efforts with customizable filters that align with your specific sales and marketing strategies.

Integrating DataGenie’s browser extension into your daily workflow can significantly enhance your research capabilities, prospecting efficiency, and overall sales effectiveness. is a comprehensive sales intelligence platform that offers an extensive database for in-depth company research. With access to over 275 million contacts at more than 73 million companies, is a robust tool for sales teams and businesses.

Key features of

  • Vast lead database: boasts a constantly updated database of over 275 million contacts, providing a wide range of leads for businesses of all sizes.
  • Chrome extension for seamless integration: Apollo works across various platforms, including LinkedIn, allowing for efficient prospecting and data gathering.
  • End-to-end sales automation: From initial contact to closing deals, Apollo provides automation tools that streamline the entire sales process.
  • Data enrichment services: Keep your CRM data fresh and actionable with Apollo’s data enrichment capabilities, including API and CSV enrichment options.
  • Pricing and plans: Apollo offers four distinct plans: Free, Basic, Professional, and Organization, catering to different business needs and scales. The paid plans come with a 14-day free trial, allowing users to experience the full range of features before committing.


LeadIQ emerges as a dynamic AI-driven company research platform, seamlessly integrating with popular tools such as Salesforce, Outreach, HubSpot, and LinkedIn. While it doesn’t offer intent data, LeadIQ compensates with a range of other valuable features.

Key features of LeadIQ

  • Sales and marketing trigger tracking: LeadIQ excels in monitoring sales and marketing triggers, providing timely insights for strategic decision-making.
  • Personalized sales messaging: The platform is capable of generating customized sales messages in five languages, catering to a diverse global audience.
  • Chrome extension and web app: For ease of use and accessibility, LeadIQ offers both a Chrome extension and a web application, ensuring efficient prospecting and data gathering.
  • Pricing and plans: LeadIQ offers diverse plans, Freemium, Essential, Pro, and Enterprise, starting at $39 per user. It caters to various business sizes with custom pricing available for enterprise solutions, providing flexibility and affordability.


ZoomInfo distinguishes itself as a leading company research tool, especially for mid-market and enterprise clients in sales, marketing, and recruitment. A range of specialized features enhances its capabilities in market research and lead generation.

Key features of ZoomInfo

  • Enrichment of existing databases: ZoomInfo can significantly enhance your existing databases with more detailed and relevant information.
  • Advanced sales automation features: The platform offers powerful sales automation tools, which streamline various stages of the sales process.
  • Wide range of integrations: With its ability to integrate with multiple systems, ZoomInfo is adaptable to various business needs and technologies.
  • Proprietary intent data: Access to unique intent data helps businesses identify potential leads and understand market trends.
  • Comprehensive browser extension: The browser extension adds functionality and ease of access, making research more efficient.
  • Compliance with data regulations: Adherence to CCPA and GDPR ensures responsible and legal handling of data.
  • US-focused database: While primarily focused on the US market, some European clients have noted limitations in mobile phone data.
  • Pricing structure: ZoomInfo offers custom-tailored pricing, with reports indicating starting costs of around $15,000 per year for three seats, and negotiating single-seat deals can be challenging, particularly for smaller businesses.


UpLead, known for its affordability, is particularly suitable for individual salespeople and small teams. Its database, rich with various filtering options, offers a unique blend of features that make it stand out in the competitive landscape of company research tools.

Key features of UpLead

  • Email verification and replacement of invalid contacts: The platform ensures the accuracy of contact data by verifying every email address in real-time and replacing any invalid contacts.
  • User-friendly interface: UpLead boasts a smooth and intuitive user interface, making it easy for users to navigate and utilize its features.
  • 95% Data accuracy guarantee: UpLead stands behind the quality of its data with a 95% accuracy guarantee, offering reliability in company research.
  • Comprehensive lead profiles: The platform provides vibrant profiles for leads, including details about their business career, social media links, and profile photos. This feature helps salespeople understand and engage with leads beyond just their contact information.
  • Lead generation with chrome extension: UpLead’s integration with LinkedIn via a Chrome Extension facilitates efficient lead generation and data collection.
  • Pricing: UpLead provides a range of plans, including Free, Essentials, Plus, and Professional, starting at $99 a month, thereby catering to diverse user needs and budgets. positions itself as a cost-effective company research tool, ideal for teams focused on efficient and economical prospecting. Promoted as a “real-time search engine” rather than a traditional database, emphasizes the advantage of accessing the freshest data available online.

Key features of

  • Integration with LinkedIn sales navigator: works effectively alongside LinkedIn Sales Navigator, enhancing its utility for users.
  • AI-driven data crawling: The platform employs AI to crawl multiple data points, ensuring comprehensive data collection.
  • Verified contact data: provides verified contact information, which is crucial for effective outreach and communication.
  • Pricing structure: offers four distinct plans: Free, Basic, Pro, and Enterprise. The pricing for Pro and Enterprise packages is customized based on individual negotiation, allowing for flexibility based on specific user needs and scale stands out in the company research tool market, particularly for its emphasis on human-verified contacts. Primarily focusing on the US market, it boasts a substantial database encompassing 22 million companies. However, it’s important to note that users have reported mixed results in specific geographies, especially concerning the accuracy of direct dials.

Key features of

  • CRM integration: integrates seamlessly with popular CRM systems, enhancing data management and accessibility.
  • Human-verified, high-accuracy data: The platform prides itself on providing human-verified data with a 95% accuracy rate, ensuring reliability and quality.
  • Advanced data segmentation and filtering: Users can efficiently segment and filter data, tailoring their research to specific needs and criteria.
  • News and people alerts: Stay updated with the latest developments and personnel changes in target companies, enabling timely and informed outreach.
  • Pricing structure: offers various licensing options, including individual, team, and enterprise packages, catering to different organizational sizes and requirements.


Lusha distinguishes itself in the business database market with its visually appealing user interface, making it a popular choice for users seeking company data like email addresses and phone numbers. Its ability to integrate with major platforms like Salesforce, LinkedIn, and Twitter, along with an API for manual integrations, adds to its versatility.

Key features of Lusha

  • Limited free account: Lusha offers a little free account option, making it accessible for users to test its features before committing to a paid plan.
  • Simple and attractive UI: The platform’s user-friendly and eye-catching interface stands out, simplifying the process of finding and managing company data.
  • Access to personal data: Lusha can find not only company emails but also personal email addresses, providing a broader range of contact information.

Lusha’s unique combination of a simple, intuitive user interface and its ability to provide comprehensive contact information, including personal data, sets it apart from many competitors in the market. This makes Lusha a strong option for users who prioritize ease of use and extensive data access in their company research tools.


Hunter is recognized in the company research tool market for its high-quality business database, which is particularly effective for finding relevant B2B data. The platform is not only beneficial for data discovery but also for verifying and updating contact information with confirmed email addresses and professional details.

Key features of Hunter

  • Multiple lead generation techniques: Hunter offers a variety of methods for lead generation, catering to different strategies and business needs.
  • Email verification feature: The platform provides an email verification service, ensuring the reliability of the email addresses obtained. This feature is crucial for businesses focusing on email marketing and outreach.

While Hunter does not offer a broad data accuracy guarantee, it does provide a unique “confidence score” for bulk emails, which rates the quality of each email address. This approach helps users assess the reliability of the data they gather, aiding in more effective and targeted outreach efforts. Hunter’s blend of lead generation techniques and email verification services makes it a valuable tool for businesses seeking to enhance their B2B research and outreach strategies.

Enhancing sales productivity with company research

Company research tools significantly boost sales productivity through several vital methods:

  1. Precise sales strategies: Detailed insights into a company’s structure, financial health, and market positioning enable sales teams to customize their approach for each prospect, increasing successful engagements.
  2. Efficient lead qualification: Identifying and focusing on high-value prospects becomes easier with company research tools. This focus ensures that sales efforts are directed toward leads most likely to convert.
  3. Time management: Comprehensive data access reduces the time spent on prospecting, allowing more time for engaging potential clients. This leads to a higher volume of meaningful interactions.
  4. Informed decision-making: Real-time data access aids sales teams in making decisions based on current market conditions. Decisions based on up-to-date information tend to yield better results.
  5. Competitive advantage: Understanding competitors through company research provides an edge. It helps identify market gaps and position offerings strategically.

By incorporating company research into sales processes, businesses not only improve the effectiveness of their sales strategies but also contribute to overall growth through more informed and efficient sales activities.

Alternative methods for obtaining company and employee information

Gathering detailed company and employee information can be approached through several methods, each offering unique insights:

  1. Data list providers: Specialized services offer comprehensive lists segmented by industry, role, or geography. Ideal for targeted initiatives, these lists streamline the initial stages of prospecting.
  2. Networking sites and professional platforms: Platforms like LinkedIn offer extensive details about companies and their employees. Active networking on these platforms can reveal organizational structures and critical individuals.
  3. Industry forums and events: Participation in industry-specific forums and attending events can provide direct access to company representatives, offering insights that are not always publicly available.
  4. Press releases and news articles: Monitoring company press releases and news articles can be a reliable source for current information about company activities and fundamental personnel changes.

While these methods provide valuable insights, they can be time-consuming and may require a significant workforce. An efficient alternative is to rely on a trusted data list provider that offers accurate, verified, and comprehensive company data. Opting for a company research tool or outsourcing to a reputable data list provider like DataJi can save time and resources, providing bulk, accurate company data lists tailored to your specific needs.

Advancements in company research: Predictive analytics and lead scoring

Company research is advancing with significant developments in predictive analytics and lead scoring:

  1. Predictive analytics applications: Utilizing historical data and AI algorithms, predictive analytics forecasts future market trends and behaviors. In the context of company research, these tools can anticipate market shifts, uncover new opportunities, and predict the purchasing behaviors of prospects.
  2. Efficiency in lead scoring: Assigning scores to leads based on criteria such as company size, industry relevance, and likelihood of conversion helps prioritize efforts. Focusing on high-potential leads streamlines the sales process.
  3. Targeting with precision: Merging predictive analytics with lead scoring allows for more precise targeting in marketing and sales campaigns. Understanding lead potential aids in resource allocation.
  4. Automated data analysis: AI and machine learning integration in company research tools automate data analysis for quicker, more precise insights.
  5. Adapting strategies dynamically: Real-time data and predictive models enable businesses to adapt strategies promptly, maintaining a competitive edge.

Future advancements in company research lie in effectively utilizing predictive analytics and lead scoring to refine and elevate sales and marketing strategies.

Closing insights: Navigating business success with company research tools

The role of company research tools and methodologies is critical in shaping business strategies. Advancements in predictive analytics and lead scoring are revolutionizing decision-making and strategy development processes.

The rise of advanced technologies and data analysis tools provides businesses with essential resources for securing a competitive edge. From thorough company research to effective lead generation and strategic market analysis, the right tools are pivotal in realizing business ambitions.

Adaptability and informed decision-making are vital in today’s ever-shifting market landscape. Tools like DataGenie’s prospecting tool and extension, alongside other leading research resources, offer invaluable insights and adaptability for successful market engagement.

Ultimately, the power of company research lies in the strategic application of data to propel growth and achieve business milestones.