Struggling to make effective cold calls? Here are some tips to warm them up!B2B Cold calling is a tough and challenging task. In a study by Zippia, 63% of sales reps said that B2B cold calling service was the worst part of their job. With an uninterested and wrongly targeted contact at the end of th...

Qualified leads are the keys to success for sales and events. But, generating those takes up both resources and time. Whether it be cold emailing or social media prospecting, each source has its own set of pros and cons. So what will be the perfect shot to get more leads for your business? Unfortuna...

Data sourcing is the low-hanging fruit for the sales and marketing sector. While PPC, SEO and blogging take time, gathering highest quality b2b data is no difficult feat. Most entrepreneurs or marketers often fail to acknowledge the two customer acquisition methods. The first involves creating a ste...

When it comes to finding prospects, the low hanging fruit is often picked quite easily. After all, some marketing activities like PPC, SEO, ads, and blogging are too much work, to begin with. But, what most entrepreneurs fail to understand is that there are two ways to lead generation. The first one...

Your database is your biggest asset, especially if you’re running an outreach model based on cold calling. Not only it is imperative to have high-quality leads, but they should also be paired with accurate contact information. Furthermore, in a world of changing choices, it becomes all the more im...

Consumers and businesses have become somewhat restrictive in their decision-making process. The options are endless, and innovation is rapid.While Yellowpages, flyers, sales associates and emails were enough to draw attention earlier, they do not necessarily convert to sales anymore.Therefore, lead ...

No matter what people say, emails are judged by their subject lines. It is one of the first points of contact for a wide range of leads. But, what many miss to see is that the difference between a good and a bad subject line is telling and selling. The former informs prospects, and the latter is a f...